Repositioning renovation for a new generation of homeowners.
#Identity #Campaign #Photo
2021 - 2023
Repositioning Headway from product to partner.
#Identity #Campaign
2023 - 2025
Repositioning renovation for a new generation of homeowners.
#Identity #Campaign #Photo
2021 - 2023
Global rebrand for a new generation of GoPro.
#Identity #Product
2020 - 2022
Defining a new standard in travel, from launch to a billion-dollar valuation.
#Identity #Campaign #Product
2016 - 2018
Repositioning Burrow from furniture to lifestyle.
#Campaign #Identity #Photo #Film
2019
Each provider has a purpose. Each practice tells a story. It’s time we listen to those who listen to us.
#Campaign #Film
March 2025 - October 2025
Cultural Context

Renovation is stressful. It means having a stranger come into your home and tear apart walls for weeks while you continue to live your life in the same space. It’s so stressful that 1 in 5 couples seriously consider separation during a home renovation. Why even renovate to begin with?

Homeownership is the American dream. Renovation is making that dream your own. Renovation goes beyond ownership. It’s the act of shaping a place until it reflects your identity. The places we shape, shape us.

When you think about the most meaningful memories in your life, you remember where they take place, a place in time where that memory lives. The best memories we have take place at home. Your home becomes a stage for the story of your life to play out, and each room holds these memories forever.

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Valuation
Series A β†’Β Acquired by Home Depot
Platform
Brand 1.0 β†’ Brand 2.0
Timeframe
2021Β β€Žβ†’Β 2023
Role
Creative Director

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