We’ve never been more connected, yet we feel more disconnected. We scroll past each other instead of seeing one another.
No one understands the cost of that disconnect more than therapists. Every day, they create the space for others to feel seen, heard, and understood. They spend their lives standing up for others. It was time someone stood behind them.
Your Best Practice is the belief that a practice should become the fullest expression of the provider behind it. Built around their ambitions, shaped by their choices, and refined through the work of showing up every day. Headway stands behind that pursuit, removing barriers and creating possibility without ever taking ownership of what only the provider can build.
Care isn’t something you deliver. It’s something you practice.
Your Best Practice repositioned Headway from a tool for managing a practice to a platform that stood behind the person building it. The work established a new provider brand centered on identity, independence, and ambition. During that time, Headway grew from 15,000 to 60,000 providers, serving more than 1 million patients and becoming the nation’s largest mental health platform.















Creative Director: Travis Weihermuller
Art Director: Maty Ikeda
Senior Copywriter: Alex Frank
Senior Visual Designer: Austin Kuo
Senior Creative Operations: Jaime Diehl
Photographer: Joe Perri
Producer: Mercedes Mimran
Artist: Didier Viodé
Artist: Taylor Simmons
Artist: Sophie Treppendahl
Artist: Yukiko Noritake
Artist: Karin Meenen
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