Care isn’t something you deliver. It’s something you practice.
#Identity #Campaign #Photo #Film #Art #Design
2023 - 2025
Cultural Context

We’ve never been more connected, yet we feel more disconnected. We scroll past each other instead of seeing one another.

No one understands the cost of that disconnect more than therapists. Every day, they create the space for others to feel seen, heard, and understood. They spend their lives standing up for others. It was time someone stood behind them.

Your Best Practice is the belief that a practice should become the fullest expression of the provider behind it. Built around their ambitions, shaped by their choices, and refined through the work of showing up every day. Headway stands behind that pursuit, removing barriers and creating possibility without ever taking ownership of what only the provider can build.

Care isn’t something you deliver. It’s something you practice.

Business Outcome

Your Best Practice repositioned Headway from a tool for managing a practice to a platform that stood behind the person building it. The work established a new provider brand centered on identity, independence, and ambition. During that time, Headway grew from 15,000 to 60,000 providers, serving more than 1 million patients and becoming the nation’s largest mental health platform.

Valuation
$1 Billion → $2.3 Billion
Providers
15,000 → 60,000
Timeframe
2023 ‎→ 2025
Role
Creative Director
Recognition
Brand Team

Creative Director: Travis Weihermuller

Art Director: Maty Ikeda

Senior Copywriter: Alex Frank

Senior Visual Designer: Austin Kuo

Senior Creative Operations: Jaime Diehl

Production Team

Photographer: Joe Perri

Producer: Mercedes Mimran

Artist: Didier Viodé

Artist: Taylor Simmons



Artist: Sophie Treppendahl

Artist: Yukiko Noritake

Artist: Karin Meenen

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