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Partnering with the founders just weeks after launch, we helped build the brand to a billion-dollar valuation over a two-year collaboration, defining its strategy, identity, and design system.
The brand was built on a simple belief:
We live in an age of access. Anyone can go anywhere. The world is shared, and every trip becomes part of that exchange, regardless of destination. All time away is time well spent.
Away became a statement, a new standard in travel. Traveling with away meant that you arrived. A status symbol of experience over wealth. A quiet recognition that travel connects us. That it changes us. And through that exchange, it makes us better.
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