Uniting patients, providers, and payers on a single platform to expand access for all.
#Identity #Campaign
2023 - 2025
Uniting patients, providers, and payers on a single platform to expand access for all.
#Identity #Campaign
2023 - 2025
Repositioning renovation for a new generation of homeowners.
#Identity #Campaign #Product
2021 - 2023
Global rebrand for a new generation.
#Identity #Campaign #Product
2020 - 2022
Defining a new standard in travel, from launch to a billion-dollar valuation.
#Identity #Campaign #Product
2016 - 2018
Repositioning Burrow from furniture to lifestyle.
#Campaign #Identity #Photo #Film
2019
Each provider has a purpose. Each practice tells a story. It’s time we listen to those who listen to us.
#Campaign #Film
2025
↳ Cultural Context

Technology promised a world that made our lives easier, yet our lives feel harder. We’ve never been more connected, but we feel more disconnected. Every interaction is a transaction in exchange for our attention. We scroll past each other instead of seeing one another.

We are building a new platform where every connection is a commitment, every interaction is an act of care, and every breakthrough begins with understanding. The better we understand ourselves, the better we show up for each other.

We believe real progress begins with empathy, the ability to feel with someone, not just for them. It is guided by intention, choosing care over convenience and meaning over metrics. And it is sustained through connection, relationships built on presence, trust, and time.

When these values are put into practice, they create the conditions for real breakthroughs. Breakthroughs that help patients feel seen, providers feel supported, and payers feel confident in the care they enable. By uniting need, care, and coverage on one platform, we reconnect people to themselves and each other, bringing us closer to a world that feels better for everyone.

↳ Business Outcome

Partnering with CEO and Founder Andrew Adams, I repositioned the brand, established the creative discipline, and led creative direction across all touchpoints. Headway is now the largest mental health provider in America, with over 1 million patients and 60,000 providers.

Valuation
$750 Million β†’Β $2.3 Billion
Providers
15,000 β†’ 60,000
Timeframe
2021Β β€Žβ†’Β 2023
Role
Creative Director

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