Building the Away brand from launch to a billion dollar valuation with a sophisticated brand identity and digital experience. ...Read More
July 2016 – January 2018
Renovation is notorious for being stressful and sketchy, you’re trusting a stranger to come into your home tearing apart walls disrupting your daily routine for weeks or even months on end. So why renovate to begin with? ...Read More
July 2021 – January 2023
How do you make GoPro relevant with a new generation (and a sea of challenger brands) while retaining the core brand that got GoPro where it is today? ...Read More
August 2020 – April 2022
Establishing Burrow as a lifestyle brand by embracing and celebrating lounging around, disconnecting and relaxing, staying in vs going out. This was brought to life with a new brand identity system, new campaign, and digital experience. ...Read More
March 2018 – August 2018
PeaceDirect supports locals fighting for peace in some of the most conflicted parts of the world. I worked with Peace Direct and Away to tell these stories of ordinary people doing extraordinary things through some harrowing photography and an interactive editorial website. ...Read More
June 2017 – Sept 2017
Launching a new travel publication that focuses on people as much as place, and being present in the moment, wherever that may be. This was realized through a brand identity system, print publication, and digital experience. ...Read More
December 2016 – January 2018
How do you convince people to ditch the freedom and stability that comes with a traditional car especially in places that lack good public transportation? Ava is a new EV concept brand (backed by former Rivian investors) meant to tackle this problem.  ...Read More
April 2020 – July 2020
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