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Building the Away brand from launch to a billion dollar valuation with a sophisticated brand identity and digital experience.

The brand was created to celebrate a moment in culture where travel is more accessible than ever before and a statement that travel makes us better.

"We live in an age of access. Anyone can go everywhere. The world is a shared place, and every trip is part of the exchange, no matter the destination. For us, all time away is time well spent."
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The design system is meant to be atheistically sophisticated and subtle, acting as a window to the world waiting to be explored. Campaigns focus on the visual mosaics that make each location unlike anywhere else, and each piece of those mosaics, and each place you visit changes who you are.
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Revenue: Launch ‎      150 Million
‍Valuation: PreVal ‎      1 Billion
‍Timeframe: May 2016 ‎      January 2018 
‍Stage: Seed ‎      Series B
‍Length: 18 Months
‍Role: Design Director


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